Understanding people's tipping behavior based on the Census data:

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1) Three clusters:
  • Cluster 0: Upper manhattan, Lower east Manhattan, most of Bronx and part of Brooklyn (near Queens)
  • Cluster 1: Downtown, Midtown and Uptown manhattan, part of Brooklyn (near downtown manhattan)
  • Cluster 2: Staten island, north and east end of Bronx and part of Brooklyn (near Staten island)

  • 2) Taxi services and tipping behavior in three clusters:

    Taxi services:
  • Cluster 0: 1000 trips per hour on average; Most dense taxi time is midnight and early morning at weekends.
  • Cluster 1: 10000 trips per hour on average; Most dense taxi time is midnight at weekends, 8-9am and 9-8pm at workdays.
  • Cluster 2: 4 trips per hour on average; Most dense taxi time is midnight at weekends, 7-8am at workdays.

  • Tipping behavior:
  • Generally, people in Cluster 2, rarely taking taxi though, tip more on average;
  • People in Cluster 1 show the most stable tipping behavior, almost all of them tip roughly at 20%;
  • People in Cluster 0 tip very differently, from 12% to 21%.
  • Individual statistics test:

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  • Quadratic relation between average tip percentage and median household income those most rich people didn't tip more.
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  • Quadratic relation between average tip percentage and public transportation rate those people who rarely taking public transportation to work tend to tip more.
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  • Linear relation between average tip percentage and white rate average tip percentage is 16% in those area with rare white people; but higher to 20% where most people are white.
  • Cluster 0 timeseries plot (gold)
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    Cluster 1 timeseries plot (red)
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    Cluster 2 timeseries plot (green)
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